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Full-Stack E-commerce Marketing That Grows Monthly Revenue, Not Just Impressions

VitaDigital is a London e-commerce agency running the whole stack for UK stores. Specifically, we handle Shopify + WooCommerce builds, product-page CRO, Meta + Google Shopping ads, Klaviyo email flows, Amazon + eBay listings and content. In other words, one team, one monthly invoice, one dashboard tracking the only metric that counts — revenue.

  • Shopify + WooCommerce certified
  • 8.4x avg ROAS
  • No ad spend mark-up
  • Monthly rolling, no lock-in
nova-streetwear.co.uk/products/charcoal-hoodie
−23% Product image
Nova Streetwear
Charcoal Oversized Hoodie
★★★★★ 4.9 · 328 reviews
£49.95 £65.00
XSSMLXL
Add to Cart · £49.95
Free UK delivery Klarna in 3 30-day returns
+412%Conversions
8.4xAvg ROAS
£14.2M+Store Revenue Driven
8.4xAvg ROAS
-38%Avg Cart Abandonment
26UK Stores Managed
Where Stores Leak Money

Three Reasons UK E-commerce Brands Stall At £10k/mo

You've got traffic, you've got clicks, but revenue won't climb past the same ceiling. These are the three leaks we find in every store we audit.

70% Cart Abandonment

Firstly, the UK average is 69% — but yours is probably 75%+. Furthermore, there are zero cart-recovery emails, no exit-intent popup, and 7 required checkout fields when 3 would do. As a result, every abandoned cart is lost money.

Zero Email Revenue

Typically, Klaviyo clients make 30% of revenue from email. However, yours makes just 2% because you have no welcome flow, no abandoned-cart flow, and no post-purchase flow — instead, just a weekly newsletter nobody opens.

Low AOV, No Bundles

Meanwhile, average order value is stuck at £28. Additionally, there are no upsells on cart, no "frequently bought together", and no post-purchase cross-sells. Consequently, you're leaving 30–50% revenue on the table.

Platforms We Build On

Six E-commerce Platforms, One UK Team

Each platform has its sweet spot. We'll tell you honestly which fits your business, your margins and your scale — not just the one we're most paid to recommend.

Shopify & Shopify Plus

Firstly, this is our #1 recommendation for most UK brands. Not only is it lightning-fast with zero hosting hassle, but it also brings Shopify Payments, instant Klarna, and the best apps ecosystem.

Best for DTC · £0–£5M/yr

WooCommerce

Although less polished than Shopify, WooCommerce is more flexible and has no monthly platform fees. Moreover, it is better for brands with existing WordPress sites or heavy content strategies.

Best for Content + Store

BigCommerce

For stores doing £1M+/yr with complex catalogues, B2B pricing tiers or multi-storefront needs. In addition, it works great for wholesale + retail hybrids.

Best for £1M+ · B2B/B2C

Amazon UK + EU

Besides full Vendor and Seller Central listing optimisation, we also run PPC campaigns, A+ content, and Brand Store builds. Because Amazon is a product search engine, you must treat it like one.

Best for Products · Reach

eBay UK

Although often overlooked, there is still £2bn+/mo of UK commerce flowing through eBay. Therefore, we handle listing optimisation, Promoted Listings, bundle strategy and the outlet-channel for excess stock.

Best for Outlet · Volume

TikTok Shop

Currently, TikTok Shop is the fastest-growing UK channel. In addition to Live Shopping and affiliate creators, you also get in-feed product cards and Shop Ads — perfect for impulse-buy categories.

Best for DTC · Viral
A Real UK Case Study

Watch Monthly Revenue Climb From £8k To £94k In 6 Months

This is the live Shopify dashboard from a Birmingham streetwear brand we took on at Month 1. Firstly, we rebuilt the product-page CRO. Then we launched Klaviyo flows that now drive 32% of revenue. Furthermore, we overhauled Meta + Google Shopping campaigns and ran a Reels-first content strategy that broke them into TikTok Shop.

As a result, monthly revenue climbed 1,075% while blended ROAS held at 8.4x. Of course, we'll show you the exact dashboard on the discovery call.

See Our E-com Case Studies

Nova Streetwear · Monthly Revenue

6 months · Shopify + Meta + Klaviyo

Live
£100k £75k £50k £25k £0 8.4x M0 M1 M2 M3 M4 M5 M6 £8k £94k
Monthly Revenue (£) Blended ROAS
+1075%Monthly Revenue
8.4xBlended ROAS
32%Rev From Email
Our E-com Services

Six Services That Grow Store Revenue Together

Not one magic lever. E-commerce revenue grows when store + ads + email + content + CRO all compound monthly. We handle the stack so your team can focus on product.

Store Build + Rebuild

Firstly, we build Shopify or WooCommerce stores to convert — fast, mobile-first and SEO-ready. In addition, you can choose full theme customisation or Shopify Dawn-based lite builds.

  • Shopify / WooCommerce builds
  • Theme customisation + apps
  • Core Web Vitals passed

Meta & Google Shopping Ads

Furthermore, we run full-funnel ads — including prospecting, retargeting, Performance Max, Shopping feed optimisation and DPA. Importantly, your Pixel + Conversions API are set up properly.

  • Meta DPA + remarketing
  • Google Shopping / PMax
  • No markup on ad spend

Email + SMS (Klaviyo)

Our setup covers welcome, abandoned-cart, browse-abandon, post-purchase, win-back and VIP flows. On average, Klaviyo clients see 30%+ of revenue from email alone.

  • 5+ automated flows live
  • Weekly campaign sends
  • Klaviyo + Postscript SMS

Conversion Rate Optimisation

In addition to product-page CRO, we handle cart-page recovery, checkout friction removal, plus upsells + bundles. Moreover, we run monthly A/B tests on high-traffic pages.

  • Product-page CRO
  • Monthly A/B tests
  • Upsell + bundle apps

E-com SEO + Product Listings

Firstly, we handle product-page SEO, collection-page content, schema markup and Shopify blog strategy. Furthermore, we also optimise Amazon + eBay listings and A+ content.

  • Product-page SEO
  • Amazon A+ content
  • eBay Promoted Listings

Content + UGC + TikTok Shop

Besides Reels, TikToks and UGC creator briefs, we also handle affiliate relationships, TikTok Shop setup + Live Shopping. In short, the viral top-of-funnel most agencies ignore.

  • Monthly on-site shoots
  • UGC creator briefs
  • TikTok Shop + Live
What's Included

12 Deliverables Baked Into Every E-com Retainer

No upsells, no "that's an add-on". Starter, Pro and Enterprise all include every item on this list — only the volume and complexity scale with the package.

Store Health Audit

Firstly, a 50-point Shopify / Woo audit on day one.

Checkout CRO

Furthermore, a full friction audit + fix on cart + checkout.

Klaviyo Flow Setup

In addition, welcome, cart, post-purchase and win-back flows.

Meta + Google Shopping

Also, full-funnel ads with Pixel + CAPI.

Product-Page SEO

Besides titles and metas, we handle schema and collection content.

Abandoned Cart Recovery

Moreover, email + SMS + popup + retargeting work together.

Upsell + Bundles

In addition, ReCharge, Rebuy and Zipify are installed + tuned.

Monthly A/B Tests

Specifically, product pages, cart, popups and hero sections.

Monthly Content Shoot

Then a half-day shoot — covering both photos + Reels.

Pixel + CAPI Setup

Importantly, server-side conversion tracking goes live.

Live Dashboard

Furthermore, revenue, AOV, LTV and ROAS — all with 24/7 access.

Weekly + Monthly Reports

In summary, revenue, ROAS, email, flows and SKUs — all covered.

Transparent GBP Pricing

Three Monthly Packages. No Mark-Up On Ad Spend.

Management fees in GBP. Ad spend sits in your own Shopify/Meta/Google accounts, on your card — we never touch it, never mark it up. Monthly rolling, 30 days' notice.

Entry · £0–£20k/mo

E-com Starter

Specifically for UK stores just finding their feet — single platform focus with core flows live.

£450 /month
management fee · rolling monthly
⚡ Suggested ad spend: £1,000+/mo
  • Shopify / WooCommerce audit
  • 1 ad channel (Meta OR Google)
  • 3 Klaviyo flows live
  • Weekly email campaign
  • Monthly product-page CRO
  • Core SEO + schema
  • Monthly performance report
  • WhatsApp + email support
  • Amazon / eBay management
  • TikTok Shop + content shoots
Choose Starter
Enterprise · £150k+/mo

E-com Enterprise

Specifically for UK brands doing £150k+/mo, multi-channel (DTC + Amazon + Retail), with international scaling.

£1,500 /month
custom-scoped per brand
⚡ Suggested ad spend: £10,000+/mo
  • Everything in Pro, plus:
  • Amazon UK + EU management
  • eBay UK optimisation
  • TikTok Shop + Live Shopping
  • UGC creator programme
  • Weekly on-site shoots
  • International market expansion
  • Dedicated senior strategist
  • Weekly strategy calls
Talk To Us
Our 90-Day E-com Process

What Happens In The First Three Months

Every e-com client follows the same transparent 90-day plan. By Day 90 you've fixed the leaks, launched the flows and should see real monthly revenue growth.

Month 1 · Fix The Leaks

Audit, Flows, Pixel

  • 50-point store audit delivered
  • Pixel + Conversions API live
  • Welcome + cart recovery flows live
  • Checkout friction fixes shipped
  • Ad accounts rebuilt properly
  • Looker dashboard shared
Month 2 · Scale Spend

Ads, Content, Tests

  • First on-site content shoot
  • Post-purchase + win-back flows
  • Shopping / PMax campaigns live
  • First A/B tests on product pages
  • Upsell + bundle apps tuned
  • 30-day review call
Month 3 · Revenue Lift

Compound, Report, Scale

  • Revenue measurably up on baseline
  • Email driving 20%+ of revenue
  • ROAS tuned on scaling campaigns
  • New channels evaluated (Amazon / TT)
  • 90-day strategic review
  • Next-quarter roadmap agreed
Why VitaDigital

Six Reasons UK E-commerce Brands Pick Our Agency

What makes our e-com marketing different from the £4k/month agencies and the dropshipping gurus selling "ads courses" on YouTube.

Zero Ad-Spend Markup

Importantly, your Shopify, your Meta ad account, and your Google card stay yours. In addition, we charge a flat management fee only — because there is no 15% hidden in your spend and no kickbacks, you see every penny.

You Own Everything

Firstly, Shopify, Klaviyo, ad accounts, Pixel data, flows and templates are all yours. Furthermore, you can leave anytime and keep every asset — because we never hold data hostage.

Full-Stack Team, One Invoice

Rather than five agencies, five invoices and five Slack channels, you get developers, designers, media buyers, Klaviyo specialists, SEO leads and content shooters — all under one roof.

Revenue-First Reporting

Instead of CTR, CPM, impressions or any vanity metric that can't buy you groceries, our monthly report leads with revenue, AOV, LTV and blended ROAS. In other words, numbers that matter.

No Long-Term Lock-Ins

Everything is monthly rolling, with just 30 days' notice to leave. Moreover, there are no 12-month "performance clauses", no exit fees, and no small print to argue over.

Shopify + Klaviyo Certified

We are officially certified by Shopify, Klaviyo and Meta Business Partner — not just LinkedIn claims. As a result, we get direct account support when big platform changes land.

"

We were doing £8k/month on Shopify and stuck. However, VitaDigital rebuilt our product pages, launched Klaviyo flows that now drive a third of our revenue, and nailed our Meta Shopping ads. Finally, six months in and we just crossed £94k — same team, same products, just finally run properly.

James P
James Patel Founder · Nova Streetwear, Birmingham
Common Questions

E-commerce Marketing FAQs

The questions UK e-com founders ask most often before switching marketing agency.

Scope & Pricing

What size store do you work with?
We work with everyone from £0 pre-launch brands up to £10M/year DTC. In general, Starter suits £0–£20k/mo revenue; Pro suits £20k–£150k/mo; and Enterprise suits £150k+/mo plus multi-channel brands. However, if you're doing £1M+/mo and need a dedicated team, book Enterprise.
Do you mark up our ad spend?
Never. Firstly, your Meta, Google and TikTok ad accounts are on your own cards. In addition, we charge only a flat management fee — because there is no 15% markup, no hidden fees and no kickbacks from Google or Meta, every penny of your ad budget goes to the platforms.

Platforms & Performance

Should I use Shopify or WooCommerce?
For most UK DTC brands under £5M/yr, we recommend Shopify. Firstly, it's faster to launch and has zero hosting hassle. Furthermore, the apps are better and it integrates with Klaviyo + Meta properly. However, WooCommerce wins when you need deep content integration with WordPress, or when you want zero monthly platform fees. Either way, we'll make an honest recommendation on your discovery call.
What's a realistic ROAS to expect?
Blended ROAS depends on margin, AOV, LTV and channel mix. On average, our 26 UK stores see 8.4x blended ROAS. For instance, some hit 15x+ (apparel with high repeat), while others sit at 3–4x (health supplements with heavy prospecting spend). Therefore, we'll give you an industry-specific forecast in the audit.
How much ad spend do I need?
For Starter, we suggest £1,000/mo minimum (£500 Meta + £500 Google). Then Pro needs at least £3,000/mo spread across Meta + Shopping. Meanwhile Enterprise typically sits at £10,000+/mo across multiple channels. Importantly, below £1k/mo there isn't enough data to optimise with — so any agency charging to run that is wasting your money.

Tools & Onboarding

Do you handle Amazon and eBay too?
Yes — this is included in Enterprise. In addition to Amazon Vendor/Seller Central listings, A+ content, Sponsored Products and Brand Store builds, we also handle eBay listing optimisation, Promoted Listings and outlet strategy. However, Starter and Pro focus on your own Shopify/Woo site — therefore, Amazon/eBay management can be added at £400/mo per channel.
What tools / apps do you install?
Our standard Shopify stack includes Klaviyo (email), Rebuy or Zipify (upsells), Judge.me or Yotpo (reviews), Loox (UGC), Postscript (SMS), ReCharge (subscriptions), Lucky Orange (session recording), plus Google & Microsoft Clarity (heatmaps). Importantly, costs sit in your Shopify bill, not ours. Furthermore, we don't take affiliate fees from any app.
Can you handle UGC and influencers?
Yes — Pro and Enterprise include UGC creator briefs, affiliate programme setup and TikTok Shop Live. In addition, Enterprise includes a fully managed UGC creator programme with 5–10 active UK creators per month shipping product-focused content.
How do we onboard?
In the first week, we run the discovery call, a full store audit, and set up Pixel plus Klaviyo. Then during week 2, our team builds the flows, rebuilds your ad account, and books your first content shoot. By week 3, your ads are live and the first email flows are firing. Finally, week 4 covers the first optimisation cycle and your 30-day review call.
What's the minimum contract?
Everything is monthly rolling, with 30 days' notice to leave. In addition, there are no exit fees and no 12-month commitments. Although the first 90 days are the heaviest work (audit + rebuild + flow builds), most clients stay 6+ months as revenue compounds — however, you're never contractually locked in.
Get Your Free Store Audit

50-Point Audit Of Your Store — Reply In Under 1 Hour

Tell us your store URL and current revenue, and we'll run a free 50-point audit covering product-page CRO, Klaviyo flows, ad accounts, and the biggest revenue leaks — then reply on WhatsApp within an hour.

  • Free 50-point store audit
  • Specific revenue growth forecast
  • Line-by-line quote within 48 hours
  • Suggestion of right package for your scale
  • No sales pressure, no bots, no auto-responders
Prefer to call?
+44 7783 577662

Request A Free Store Audit

Takes 60 seconds · Reply via WhatsApp

🔒 Your details go directly to our WhatsApp — nothing stored on third-party servers.

Ready To Grow Monthly Revenue, Not Just Impressions?

Book a free 30-minute call. We'll screen-share your Shopify, your Klaviyo and your ad accounts live, show you the three biggest revenue leaks, and give you an honest growth forecast — whether you sign with us or not.