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Google Ads Management London — Leads On Day One, Not In Six Months

VitaDigital is a Google Ads certified PPC agency London businesses trust for high-intent paid search. We launch campaigns in 72 hours, drive leads from the first week, and cut your cost-per-lead by 40–70% within 90 days. Managed on your card, your Google account — no spend mark-ups, ever.

  • Live in 72 hours
  • No mark-up on ad spend
  • Monthly rolling, no lock-in
  • Your account, you own it
google.com/search?q=emergency+plumber+london
1 You Sponsored your-client.co.uk › emergency-plumber
24/7 Emergency Plumber London — 30-Min Response · Fixed £65
⚡ Trusted by 4,200 Londoners · 5★ Google rated · £0 call-out · Pay-on-fix guarantee. Available right now across all London boroughs.
Book Online·Call Now·Service Areas·Reviews
2 Sponsored competitor-a.co.uk
Plumbing Services London
Generic landing page. No local info, no fixed price, no urgency.
3 Sponsored checkatrade.com
Checkatrade — Plumbers Near You
A directory sending five competitors to fight over your lead.
£6.80 Cost per call
£3.6M+Ad Spend Managed
-62%Avg Cost-Per-Lead
72hAvg Launch Time
8.4xAvg ROAS
Why Most PPC Fails

Three Reasons London Businesses Burn Through Their Ad Budget

You've been through two or three Google Ads agencies already. These are the patterns we see every week — and the reason most of our new clients come to us scorched.

Broad-Match Burnout

Your account is targeting broad terms like "plumber" or "accountant". You're paying £8 a click for people who'll never buy — children on homework, tyre-kickers, competitors clicking.

Zero Conversion Tracking

Clicks reported but you've no idea which ones turned into calls, forms or sales. Your agency hides behind "impressions" and "CTR" because they don't know either.

15% Ad-Spend Markup

The last agency charged a flat fee plus 15% on top of your Google spend. On £3,000/month that's £450 you never see them earn — hidden inside your own ad account.

What We Run

Six Google Ads Campaign Types, One London Team

Google Ads isn't one product — it's a stack. Different campaign types do different jobs. We mix the right ones for your business, your budget and your buying cycle.

Search Campaigns

The bread and butter. High-intent keyword searches like "accountants london" or "boiler repair SW1" that fire when buyers are ready to pay.

Avg CPL £8–£45

Call-Only Ads

For emergencies and trades. Clicking the ad calls your phone directly — no landing-page friction, no form abandonment, just rings.

Avg Cost/Call £5–£25

Shopping (PMax)

For e-commerce. Your products appear with photo, price and rating at the top of Google search. Powered by Google's new Performance Max engine.

Avg ROAS 4x–12x

YouTube Ads

Six-second bumpers, 15-second non-skips, product-feature videos. Target by audience, placement or keyword — massive reach at low CPC.

Avg CPV £0.04–£0.12

Display + Remarketing

Follow your visitors around the web. Banners, native ads, remarketing lists for search ads (RLSA) and lookalike audience targeting.

Avg CPC £0.15–£0.80

Local Services Ads

Google's Guaranteed badge for London tradespeople, lawyers, movers. Pay per lead, not per click. Highest-converting PPC format in the UK.

Avg Cost/Lead £12–£38
A Real London Case Study

Watch Cost-Per-Lead Fall From £42 To £8 In 6 Months

This is the live Google Ads data from a Croydon plumbing firm we took on in Month 1. They inherited a chaotic broad-match account burning £3,200/mo on tyre-kickers at £42 per lead. By month 6 we'd cut cost-per-lead to £8 and tripled their monthly bookings.

No new budget. No new website. Just proper account structure, intent-matched keywords, call tracking, A/B tested ad copy and daily bid management. We'll walk you through the full dashboard on the discovery call.

Get A Free Account Audit

Croydon Plumbing · Cost-Per-Lead

6 months — same budget

Live
£50 £40 £30 £20 £10 UK avg M0 M1 M2 M3 M4 M5 M6 £42 £8
−81%Cost Per Lead
+312%Monthly Bookings
8.4xReturn On Ad Spend
What's Included

12 Deliverables Baked Into Every PPC Retainer

No upsells, no "that's an add-on". Starter, Pro and Enterprise all include every item on this list. Only the volume and campaign complexity scale with the package.

Keyword Research

Intent-mapped, London-focused, negative-list ready.

Account Rebuild

Clean campaign structure, ad groups, extensions.

Ad Copy + RSA

Responsive Search Ads with 3+ headlines tested.

Conversion Tracking

GA4, GTM, Enhanced Conversions, Google Click ID.

Call Tracking

Dynamic numbers (CallRail / Mediahawk) tracked.

Daily Bid Management

Manual + Smart Bidding tuning weekdays.

A/B Ad Testing

Weekly split tests on headlines, descriptions, LPs.

Hyper-Local Targeting

Postcode-level radius, borough targeting, bid mods.

Negative Keyword Mgmt

Weekly search-term review, waste filtered out.

Landing Page Advice

CRO suggestions + wireframe for your dev team.

Looker Dashboard

Live spend, CPL, ROAS, bookings — 24/7 access.

Weekly + Monthly Reports

Plain-English, no vanity metrics, with next steps.

Management Fees

Three Transparent Packages. No Mark-Up On Ad Spend.

Management fees in GBP. Ad spend sits in your own Google account on your card — we never touch it, never mark it up, never hide it. All packages monthly rolling with 30 days' notice.

Entry

PPC Starter

For single-service London businesses launching their first Google Ads campaign.

£350 /month
management fee · rolling monthly
⚡ Suggested ad spend: £500+/mo
  • 1 Search campaign
  • Up to 3 ad groups
  • Keyword research + negatives
  • Call tracking + GA4 setup
  • 5 target keywords tracked
  • Weekly bid optimisation
  • Monthly performance report
  • WhatsApp + email support
  • Shopping / PMax campaigns
  • YouTube + Display
Choose Starter
Scale · E-com

PPC Enterprise

Multi-location brands, Shopify stores, or £5k+/mo ad spend accounts.

£1,200 /month
management fee · rolling monthly
⚡ Suggested ad spend: £5,000+/mo
  • Everything in PPC Pro, plus:
  • Unlimited campaigns
  • Multi-location geo targeting
  • Shopping feed optimisation
  • YouTube video ad production
  • Audience + lookalike builds
  • CRM + offline conversion import
  • Weekly strategy calls
  • Dedicated senior PPC lead
  • Quarterly deep-dive reviews
Talk To Us
London CPC Benchmarks

What You'll Really Pay Per Click In London

Honest UK figures — not US-inflated averages copied off a blog. These are the live CPCs we're paying for London clients right now across common service industries.

PlumbersEmergency
£8.40
AccountantsSmall Biz
£14.20
SolicitorsFamily / Divorce
£28.50
DentistsPrivate
£6.80
ElectriciansDomestic
£5.90
Estate AgentsLettings
£11.60
Pest ControlEmergency
£3.80
RemovalsLondon
£7.20
Boiler RepairSame Day
£9.40
Our 90-Day PPC Process

From First Call To First Hundred Leads

Google Ads doesn't need to take months to start working. Here's the 90-day plan every VitaDigital client follows — leads land in week one.

Days 1–7 · Launch

Audit, Build, Go Live

  • Free 20-page account audit delivered
  • Account structure rebuilt properly
  • Conversion tracking + call tracking live
  • Ad copy written + extensions added
  • Launched — first leads within 72 hours
  • Looker Studio dashboard shared
Days 8–45 · Learn

Data, Negatives, A/B

  • Daily bid + budget optimisation
  • Weekly search-term review
  • First A/B ad copy tests running
  • Negative keyword list built out
  • Smart Bidding switched on
  • First 30-day review call
Days 46–90 · Scale

Lower CPL, Grow Spend

  • CPL down 40–70% from baseline
  • Remarketing campaign launched
  • Budget scaled on winners
  • New locations / keywords added
  • 90-day strategic review call
  • Next-quarter roadmap agreed
Why VitaDigital

Six Reasons London Businesses Pick Our PPC Agency

What makes our Google Ads management different from the mid-market agencies that charge £3,000/month minimum and the solo freelancers juggling 20 accounts.

Zero Ad-Spend Markup

Your Google card, your Google account, your login. We charge a flat management fee and nothing more. No 15% hidden in your spend. No kickbacks.

Live In 72 Hours

From signed contract to first ads running — three days. Not "we'll kick off next month". Your phone starts ringing in week one.

You Own Everything

When you leave, you keep the Google account, campaigns, conversion history, keyword lists — the lot. No hostage data, no "re-signing" tricks.

Live Dashboard, Not PDFs

Log into Looker Studio anytime to see live spend, impressions, clicks, CPL, ROAS and bookings. No monthly PDF theatre.

Senior PPC Lead On Every Account

A Google-certified senior with 8+ years in UK PPC leads every account personally. Not a junior parroting SEMrush reports.

Walk Away Anytime

Monthly rolling. Give 30 days' notice and leave — no exit fees, no 12-month lock-ins, no "performance clauses" in the small print.

"

Our previous London PPC agency charged £2,100/month and spent 90 days "learning". VitaDigital launched in 3 days flat and had our cost-per-lead down to £8 by month 3 on the same budget. We've booked three new vans off this account.

Kieran T
Kieran Thomas Director · Thomas Plumbing, Croydon
Common Questions

London Google Ads FAQs

The questions UK business owners ask most often before switching PPC agency.

How much ad spend do I actually need?
For meaningful data on Search campaigns, £500/month minimum. Below that, Google doesn't have enough learning data to optimise bidding. Most of our clients start at £1,000–£3,000/month in ad spend and scale to £5,000–£20,000/month as the CPL falls. We'll give you a specific forecast in the audit.
Do you mark up our ad spend?
Never. Your Google Ads account is on your own card. We charge a flat management fee only. Zero markup, zero hidden fees, zero kickbacks from Google. If you leave, you keep every campaign and every conversion event — we never hold accounts hostage.
How soon will I get leads?
For urgent-intent industries (plumbing, pest, locksmiths, same-day services): first leads within 72 hours of launch. For considered-purchase industries (accountants, solicitors, consultants): 7–14 days as Google's algorithm learns. Either way, you'll have real data by the end of week two.
What's the real cost-per-click in London?
It varies wildly by industry — see our live benchmark table above. Plumbing emergency clicks sit around £8, family-law solicitors can hit £30. The key number is cost-per-lead (not click), because high-converting landing pages and intent-matched keywords typically cut CPL by 40–70% within 90 days.
Can you work with my existing Google Ads account?
Yes. 80% of our new clients come to us with existing accounts (often inherited from a previous agency). We audit the current setup, keep what's working, rebuild what isn't. Historical conversion data stays intact so Smart Bidding doesn't restart its learning phase.
Do you do Shopping / Performance Max for e-commerce?
Yes — included in PPC Pro and Enterprise. We handle the Google Merchant Center feed, product group structure, PMax asset groups, audience signals, and we never let Google's "auto-everything" waste budget on brand terms or garbage search terms.
What's the minimum contract term?
Monthly rolling. Give 30 days' notice and leave — no exit fees, no 12-month lock-ins. The first 90 days are the hardest work (audit + rebuild + learning), but you're never contractually trapped if we underperform.
Do you handle Meta Ads too?
Yes — see our Meta Ads page. Many clients run both: Google Ads for high-intent capture, Meta Ads for brand awareness and retargeting. We can bundle both services under one account manager.
What if I don't have a landing page?
You'll need one. Great ad copy pointing to a mediocre page is wasted spend. We offer landing page builds separately (see our Web Design service, from £450) or we'll give you a wireframe + CRO brief for your own developer.
Do you only work with London businesses?
Our team is London-based but we manage Google Ads for clients UK-wide. The strategy adapts to your service area — single-postcode local campaigns, multi-city, or national coverage. If you serve customers somewhere in the UK, we can target them.
Get Your Free Account Audit

20-Page Audit Of Your Current Account — Reply In Under 1 Hour

Tell us your business and WhatsApp number, give us read-only access to your Google Ads account, and we'll reply with a free 20-page audit covering every waste source, every CPL opportunity and a realistic forecast.

  • Free 20-page audit of your Google Ads account
  • Specific CPL forecast for your industry + location
  • Line-by-line quote within 48 hours
  • First ads live within 72 hours of signoff
  • No sales pressure, no bots, no auto-responders
Prefer to call?
+44 7783 577662

Request A Free Account Audit

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Ready To Stop Burning Your Ad Budget?

Book a free 30-minute call. We'll screen-share your Google Ads account live, show you the three biggest sources of wasted spend, and give you a realistic CPL forecast — whether you sign with us or not.